About Us

Hi, I’m Yousuf!

I founded B-SIDES in 2021 based on a super simple question: what happens to all the leftover oats after they make oat milk?

The answer - those oats usually get thrown out - seemed totally insane to me, so I came up with a better one by reframing the problem:

Q: What else can we make with those oats besides oat milk?

A: Delicious, upcycled crunch puffs that save the world.

Building on a decade of experience in finance - first in the music business and then in wealth management - I had a front-row seat to the ridiculous world of greenwashing.

“Sustainability” became a check-the-box that consumers stopped valuing while Climate Change became a spectre perceived as so insurmountable that folks would throw up their hands and say “I know it’s a big deal, but what do you want me to do about it?!”

B-SIDES solves for all of these problems through the universal human language: food. Our Crunch Puffs are proof that upcycling can be as nutritious as it is delicious, and we're going to make upcycling the norm. 

We want to build the most sustainable snack company in the world - and have it mean something when we say it.

Our promise is that we’ll never wag our finger at you for your choices as a consumer - instead, we’ll make it easier on you and raise the bar for every other company by showing there’s a better way to do things today. Right now.

We can reduce food waste, mitigate climate change, and eat a little better, all at the same time. Come along for the ride.

Yousuf